About us

Proud to be an Emirati Company
Al Sorour. A proudly Emirati owned institution founded in 1986, Al Sorour has acquired a quick reputation in the market as one of the leading establishments that provide delicious high quality bakery products. With a combination of experience, quality and innovation, Al Sorour provides high level of solutions via its main sections: contractual and commercial.
Al Sorour has more than 36 years of experience in providing full services to customers in various projects in the UAE. Al Sorour has gained a good reputation in the development and use of pioneer concepts in solving challenging situations. We constantly aim to integrate advanced skills in any project to arrive at cost effective solutions for the project. This is in addition to our different philosophy and commitment to anticipate and adapt to the various needs of our customers. This has enabled us to establish and maintain long-term relationship with our clients.
Al Sorour has more than 100 skilled employees certify by Abu Dhabi Food Control Authority.
The activities of Al Sorour Bakeries include wholesale trade of fresh food, foodstuff catering services, snacks preparation.

Who we are

Al Sorour Bakeries has more than 36 years of experience in providing full services to customers in various projects in the UAE. Al Sorour Bakeries has gained a good reputation in the development and use of pioneer concepts in solving challenging situations.
We constantly aim to integrate advanced skills in any project to arrive at cost effective solutions for the project. This is in addition to our different philosophy and commitment to anticipate and adapt to the various needs of our customers. This has enabled us to establish and maintain long-term relationship with our clients.

We are experienced

Al Sorour Bakeries has more than 100 skilled employees holding Certificates from Abu Dhabi Food Control Authority. Moreover we have a group of most skilled chefs specialized in all sections (Arab bread, sweets, Western desserts, and snacks) that are experienced in 5-star hotels and oil and gas companies.
The activities of Al Sorour Bakeries include wholesale trade of fresh food, foodstuff catering services, snacks preparation.

Chairman
message

With the grace of Almighty Allah we opened Al Sorour Bakeries in 1986 and since the first day our goal is to provide quality services to the customers and work on the development. We have taken the slogan (continuous development), to rise our products to the level of satisfaction of our customers in order to provide superior service to the community.
Naser Bin Abdallah Al Zaabi
Chairman

Our mission

To be the leading bakery group, where we build strong and lasting partnerships with our clients and suppliers.
To provide the best quality services at the highest hygiene, safety standards and provision of innovative exceptional service.
To be responsible and admired by our staff, clients and stakeholders.

Our vision

To keep on excellence and progress in service through establishing and training in modern facilities of services in addition to establishing standards of hygiene, safety & quality in the industry. We also aim at excelling at cooking & entertainment expectations to win great approval.
Our vision is also to realize the client expectation and not only to fulfill them but to go further.

Transportation policies

Al Sorour Bakeries has a large fleet of ADFCA-approved refrigerated trucks specially intended for transporting food as well as other vehicles of various capacities intended for providing the required logistics & support and has vehicles of various sizes for employee transportation. All the trucks are equipped with integrated GPS systems to track and monitor speed & location of trucks. Also, they are equipped with temperature control systems to monitor the temperature throughout the trip, where it is electronically recorded. In addition, the trucks are equipped with electronic systems to measure times taken in loading/unloading food and transported foodstuff. Moreover, ISO 22000:2018 is in compliance and it’s observed by the Health, Safety and Environment (HSE) & Food Safety Department in order to ensure meeting the relevant standards in all stages of production & delivery. Al Sorour Bakeries’ production and distribution workflow has been carefully designed and implemented to ensure the maximum results and incase of short term assistance is required during the mobilization.

We are proud to be one of the prominent bakeriesin the UAE.